Affordable website design that doesn't look affordable.

Most business owners who search for affordable website design are worried about two things at once: paying too much, and ending up with something that makes the business look cheap. Those worries are linked. A website is often the first thing a new customer sees, so a low price only helps if the result still looks credible.

That is the idea behind Website.sg. Every site is custom-designed around your business, with your services, your wording and your look, rather than a blank template handed over for you to fill in. The difference is in how you pay: S$97 a month, instead of one large invoice before anything has launched.

For a closer look at the design side, see our page on website design in Singapore, or browse the sample designs to judge the standard for yourself.

Neither model is simply better. They suit different situations, and it helps to see both sides before you decide.

The point worth being direct about: a monthly plan means ongoing payments. Add up S$97 across several years and the total can come to more than a single quote would have. What you are buying is spread-out cost, a site that is looked after for you, and the freedom to cancel, rather than the lowest possible sum over a very long period.

If keeping cash in the business matters more to you right now than the long-run total, a monthly plan is usually the more comfortable route. If you would rather pay once and handle upkeep yourself, a one-off quote may suit you better. We would rather you choose the one that fits. Our guide to website design cost in Singapore goes into what drives each kind of price.

Keeping the price accessible does not have to mean cutting the parts customers notice. A few choices do most of the work.

• Straightforward scope. We build corporate and service-business websites. Focusing on that one kind of site means we can do it well, and repeat the good decisions.
• Design around your business. Your services, your photos and your wording shape the pages. The site should read like you, not like everyone else.
• Mobile first. Most people in Singapore will meet your business on a phone, so every page is built to work properly on a small screen.
• Easy to reach you. Call and WhatsApp buttons sit where a ready customer will look for them.

You can see how these choices play out across different trades in our page on small business websites.

Website.sg suits owners of service businesses who want a credible, well-designed site without a big upfront outlay and without becoming a part-time web manager. Contractors, home services, beauty and wellness studios, tuition centres, consultants and professional firms are the usual fit.

Two things sit outside the S$97 plan, and it is better to know them now:

• The domain name. You buy it separately, in your own name, so it stays yours. We connect it to your site.
• Ecommerce. The standard plan is for straightforward corporate and service-business sites. If you plan to run an online shop, message us and we will tell you honestly whether we can help.

Nor can we promise a particular number of customers or a Google ranking. What we can do is build a clear, professional site that makes it easy for people to choose you and get in touch. For more on keeping a site healthy over time, read about website maintenance.